EP 256: FOLLOWING YOUR INSTINCTS AND BUILDING A MAGICAL RETAIL BUSINESS WITH KRISTA NESTORUK
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YouTube Krista Nestoruk has always loved design and decorating. Twelve years ago, her dream of opening a shop became reality when she founded Tweedside Road in a seaside tourist town. Two years later, she opened a second location in the capital city of her province.
Tweedside Road has also been a spiritual journey for Krista, and the shop has evolved alongside her over the years.
Two years ago, she opened another shop in the neighboring city of Saint John called Emporia.
Krista and her husband are entrepreneurs. He is a contractor and carpenter, and together they own six rental units and are working on renovating a cabin into a vacation rental. They work together on their businesses and love to travel, escaping a few times a year.
In this episode, Michelle sits down with Krista to talk about leaving a career in dentistry to pursue her passion for retail, building two unique stores in New Brunswick, Canada, and learning to trust her instincts when buying merchandise. From creative displays and sourcing challenges to unforgettable customer events like the sold-out Witch Bus, Krista shares how she keeps her stores fresh, embraces new ideas, and stays true to her brand.
What's Inside:
- How Krista turned her creative passion into a retail business and developed two distinct store identities.
- Trusting your instincts when buying, navigating sourcing challenges, and keeping merchandising fresh.
- Creating memorable shopping experiences and building community through unique retail events.